Cookie Policy
Last updated: 15 October 2026 · Operator: VIP Affiliate Network Ltd
1. About this Cookie Policy
This Cookie Policy explains how VIP Affiliate Network Ltd ("we", "us" or "our"), the operator of TrueBrands.ai (the "Site"), uses cookies and similar technologies when you visit or interact with the Site. It should be read together with our Privacy Policy.
2. What are cookies and similar technologies?
Cookies are small files or pieces of information that may be stored on or accessed from your device when you visit a website. We may also use similar technologies, including tracking pixels, tags, scripts, local storage, link identifiers or other technologies that enable information to be stored on or accessed from your device or that assist with measuring interactions with the Site and links appearing on it. In this Policy we refer to these collectively as "cookies and similar technologies". The Site itself mainly uses browser local storage rather than cookies.
3. How we use cookies and similar technologies
Strictly necessary
Required for the operation, security or functionality of the Site or to provide functionality you requested (your consent choice, language, saved and compare lists, assistant session). Where applicable law permits their use without consent, they operate automatically.
Analytics and performance
Help us understand how visitors use the Site - which pages are visited, how visitors arrive and how they interact with content - so we can measure and improve performance and usability. Includes your recent-search shortcuts and, where enabled, Google Analytics.
Affiliate attribution, deals and performance measurement
The Site is commercially supported through affiliate relationships with third-party merchants and affiliate networks. We may receive a commission or other compensation where a user follows an affiliate link and subsequently completes a qualifying action. Affiliate tracking technologies may be used to record that a referral originated from the Site, attribute qualifying actions to us, measure the performance of our partnerships and campaigns, and determine whether compensation is payable. These technologies may process affiliate or campaign identifiers, click identifiers, referring pages, timestamps and information indicating whether a qualifying action subsequently occurred. Where applicable law requires your consent to the use of an affiliate tracking technology, that technology is only used after the required consent has been obtained. Consent to affiliate attribution does not constitute consent to unrelated advertising, behavioural profiling or remarketing technologies; those are covered by the separate category below.
Advertising and marketing
Where the operator has enabled them, advertising technologies (Google Ads conversion tags) measure whether a click on one of our adverts led to a click-through to a store. They are loaded only after you grant this consent.
4. First-party and third-party technologies
Some technologies are operated by us; others may be provided or controlled by third parties such as analytics providers, affiliate networks, merchants, advertising platforms or technology suppliers. Third parties may process information collected through their technologies in accordance with their own privacy and cookie policies. The use of a third-party technology does not remove our responsibility to provide appropriate information and controls in relation to technologies deployed through the Site.
5. Technologies used on this Site
| Technology | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| tb_consent, tb_consent_prefs | TrueBrands.ai | Necessary | Remembers your cookie-consent choice per category | Until deleted |
| tb_prefs | TrueBrands.ai | Necessary | Language and country you selected | Until deleted |
| tb_saved, tb_compare, tb_recent | TrueBrands.ai | Necessary | Saved products, compare list and recently viewed items (functionality you requested) | Until deleted |
| tb_chat_session | TrueBrands.ai | Necessary | Random identifier so you can continue an AI assistant conversation | Until deleted |
| tb_admin_token | TrueBrands.ai | Necessary (staff only) | Sign-in token for the administration console | Session |
| tb_searches | TrueBrands.ai | Analytics & performance | Your recent searches, shown as shortcuts | Until deleted |
| tb_vid | TrueBrands.ai | Affiliate attribution | Random anonymous visitor ID, hashed server-side, used to count unique click-throughs | Until deleted |
| tb_campaign | TrueBrands.ai | Affiliate attribution | Campaign source/medium/name of the visit (utm parameters) so click-throughs can be attributed to a campaign; no click IDs | Browser session |
| _gcl_au, _gcl_aw and related | Google (Google Ads) | Advertising & marketing | Conversion measurement for Google Ads campaigns - only if the operator has enabled Google Ads tags | Up to 90 days |
| _ga, _ga_* | Google (Google Analytics 4) | Analytics & performance | Aggregate site analytics - only if the operator has enabled Google Analytics | Up to 2 years |
6. Your choices and consent
Optional technologies are not used unless and until you have given consent. You can accept all, reject all or manage optional technologies by category through the banner shown on your first visit. You can review, change or withdraw your choices at any time using the facility, which is also linked in the footer of every page. Strictly necessary technologies may operate without consent. You may also control or delete cookies and local storage through your browser settings; blocking certain technologies may affect some Site functionality.
7. Third-party websites
When you follow a link from the Site to a merchant or other third-party website, that third party may use its own cookies and similar technologies. Their use is controlled by the relevant third party and subject to its own privacy and cookie information. This Cookie Policy applies to technologies used through the Site and does not govern technologies independently deployed by third parties after you leave the Site.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, including where we change the technologies used on the Site, our service providers or affiliate arrangements, or where applicable legal requirements change. The latest version is published on this page and the "Last updated" date revised accordingly.
9. Contact us
VIP Affiliate Network Ltd, 41 Devonshire Street, Ground Floor, London, W1G 7AJ, United Kingdom. Company number 09804316. info@cprventures.com. See also our Privacy Policy.